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June 15, 2026
New SKELETOR Series: Engineered with Ruthless Fishing
The slim shad soft lure is a game-changer developed together with Joonas Väntti.
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May 28, 2026
ORKA Expands to 42 Countries
New distribution partnerships announced across Western and Northern Europe.
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April 10, 2026
New Packaging Options Available
Blister, PVC bag, and bulk packaging now available for all product lines.
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March 22, 2026
Shad Series Reaches 89 Color Variants
Our classic shad line expands with 12 new UV-reactive color patterns.
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February 14, 2026
Mermaid Lure Wins Innovation Award
Recognized for universal performance across all weather and water conditions.
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January 8, 2026
Fenix Series: Built for Wild Waters
Ultimate lure for obstructed areas now available in 28 colors.
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